According to Management by Robbins and Coulter (14th edition),
- Cognitive component. That part of an attitude that's made up of the beliefs, opinions, knowledge, or information held by a person.
According to the Marketing Communications by Fill (5th edition),
- Cognitive component. A part of the attitude construct, this refers to the level of knowledge and beliefs held by individuals about a product and/or the beliefs about specific attributes of the offering. This represents the learning aspect of attitude formation.