Cognitive attitude

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Cognitive attitude (alternatively known as cognitive component) is the opinion or belief segment of an attitude.


According to Organizational Behavior by Robbins and Judge (17th edition),

Cognitive component. The opinion or belief segment of an attitude.

According to Management by Robbins and Coulter (14th edition),

Cognitive component. That part of an attitude that's made up of the beliefs, opinions, knowledge, or information held by a person.

According to the Marketing Communications by Fill (5th edition),

Cognitive component. A part of the attitude construct, this refers to the level of knowledge and beliefs held by individuals about a product and/or the beliefs about specific attributes of the offering. This represents the learning aspect of attitude formation.

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