Affective attitude

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Affective attitude (alternatively known as affective component) is the emotional or feeling segment of an attitude.


According to Organizational Behavior by Robbins and Judge (17th edition),

Affective component. The emotional or feeling segment of an attitude.

According to Management by Robbins and Coulter (14th edition),

Affective component. That part of an attitude that's the emotional or feeling part.

According to the Marketing Communications by Fill (5th edition),

Affective component. Is a part of the attitude construct, and refers to the feelings held about a product, object or person. This is concerned with feelings, sentiments, moods and emotions about an object.

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